joybuy.es, operated by Jingdong E-commerce (Trade) Hong Kong Co., Ltd., was an online store with nationally-focused sales. Its eCommerce net sales were generated mostly in Spain. Other countries only account for a small share of eCommerce net sales, e. g. Colombia. With regards to the product range, joybuy.es was an all-round online store, with products on offer that cover different categories, such as “Electrónica”, “Muebles, Electrodomésticos” as well as “Juguetes, Aficiones, Bricolage”. The online store was launched in 2018 and went offline in 2020.