base.com, operated by Online Commerce, Ltd., is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in the United Kingdom. Other countries only account for a small share of eCommerce net sales, e. g. Germany. With regards to the product range, base.com specializes in the “Electrónica” category, particularly in the area of “Books, Movies, Music & Games”. The online store was launched in 2001.