amazon.co.uk, operated by Amazon EU S.à r.l., is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in the United Kingdom. Other countries only account for a small share of eCommerce net sales, e. g. Ireland. With regards to the product range, amazon.co.uk is an all-round online store, with products on offer that cover different categories, such as “Electrónica”, “Juguetes, Aficiones, Bricolage” as well as “Muebles, Electrodomésticos”. The online store was launched in 1998.